The Caring Gene:
We were tasked with creating video ads for a campaign that wants to get 18–24-year-olds interested in healthcare as a career path.
We put all of our efforts into focusing into showcasing this through dance because of the rise of tik-tok and Instagram reels. We found dancers and were able to tell stories through dance such as “Taking the first step”, “The Breakthrough”, “The Payoff” etc.
Creative Strategy, Video, Post-Production