Syracuse University – OMA

#Syracuse University

Salvation Army

The challenge

The Office of Multicultural Affairs at Syracuse University has an event every 4 called CBT where Black & Latinx alumni of all ages come back together (CBT) for a weekend filled of fun and giving. Syracuse had to transition this to an online to continue to raise money for programs and scholarships.


What we did

We created a plan to pre-record client stories, testimonials, donors, and supporters for the virtual event. We provided links for people to give during the event and the Salvation Army was able to meet their fundraising goal.


Creative Strategy, Video, Post-Production