Put The U Back In Syracuse:
To create a "Welcome Back" COVID campaign video for Syracuse, NY. This campaign will spark excitement to our community members to startcoming back to downtown, area towns, shops, businesses, and manymore.
In order to accomplish this, we filmed leaders within the Central New York regiondelivering a heartfelt address to the community. We also took photos of residents of Syracuse to showcase the city. Our main goal was to gather people who represented the community and put out different media showcasing them.
Creative Strategy, Photography, Video Production