Syracuse, NY is known for its high-ranking University and has some of the best colleges in the country. It is all too often that recent graduates that leave the city to start a career somewhere else. Generation Next wants to keep and retain talent in the region. Our goal was to create a brand that attracts futurediverse tech leaders in Central New York.
One of the most important aspects of Generation Next is to make sure that the younger population not only understood was Generation Next was, but to make sure they were aware of the opportunities they had in Syracuse. We focused on making sure the messaging and presentation of the brand was relatable to the younger age demographic. With every piece of brand packaging that we created, we made sure we had this generation in mind.
Brand Identity, Brand Strategy, Brand Messaging, Brand Materials.