Say Yes supports students (and their families) on the path to high school graduation — with a goal of their being prepared for a post-secondary education, and able to afford its expense. The challenge that they had is being able to explain the process and procedures for parents and students to utilize the resources that Say Yes has to offer. We wanted to collectively create easy to navigate content that their audience could digest better.
What We Did
We collaborated with Say Yes to create animation videos – providing a fun and engaging way to pass align very dense boring information. We worked with Say Yes to develop the scripts to a length and content that got the message across. We then worked internally to illustrate, storyboard, and animate the videos. We ensured throughout the process that our characters represented the diversity that Say Yes represents in our illustrations and final animations.