Centerstate CEO launched its official Diversity and Inclusion division with RESI. The Racial Equity and Social Impact (RESI) portfolio is responsible for ensuring that CenterState CEO’s internal processes and external programs reflect the organization’s value of inclusiveness. The challenge was that Centerstate CEO wanted to develop a brand and image for this division of their work that could stand on its own but still feel a part of Centerstate CEO.
We collaborated with Centerstate CEO to develop the RESI brand. This work was processed through our brand development that gave birth to the identity of RESI. From there we developed a logo and conceptualized and designed each piece of collateral that fit the purposes of RESI needs.
Brand Development, Logo, Collateral Design