Cayuga Drug & Alcohol Testing

The challenge

Cayuga Drug & Alcohol Testing was a new business looking to break into the market by being the drug testing facility that provided convenient hours and mobile testing.

The solution

As a newly developed idea, this project needed to have a brand that their audience could recognize. To create their brand, we created personality and tonality traits so the brand could have its own voice. We focused on the benefits of being trustworthy, flexible, and having the knowledge of the ever-so changing laws.

What We DID

Brand Identity, Brand Strategy, Brand Messaging, Brand Materials

Brand Color Palette

Group 34