Brand Development
Black Cub begins the brand-building process by gaining a thorough understanding of what makes you special, how your critical audiences perceive you, and what the competitive landscape looks like. From there, we explore a range of foundational brand elements that begin to tell your story — including your brandmark (aka: logo) and matching identity system that accounts for color schemes, typography, visual styles, taglines, environmental design, and more. It’s process proven to bring your brand to life — and designed to ensure audiences critical to your success can easily understand, relate to, and connect with your brand!