Marketing Services

Building Stand-out Brands

Black Cub is a full-service brand-building and marketing resource, offering foundational elements like consumer research, persona development,
strategic planning, brand marks, and identity systems – as well as tools and tactics needed to bring your brand to life,
such as video, advertising, graphic and environment design, and all forms of digital marketing.


Brand Development

Black Cub begins the brand-building process by gaining a thorough understanding of what makes you special, how your critical audiences perceive you, and what the competitive landscape looks like. From there, we explore a range of foundational brand elements that begin to tell your story — including your brandmark (aka: logo) and matching identity system that accounts for color schemes, typography, visual styles, taglines, environmental design, and more. It’s process proven to bring your brand to life — and designed to ensure audiences critical to your success can easily understand, relate to, and connect with your brand!

Strategy & Planning

Next, Black Cub collaborates with your to develop a winning marketing strategy and actionable marketing plan, including:

  • development of key messages;
  • identification of appropriate strategies (e.g., paid advertising, education, public relations, direct-marketing, etc.)
  • identification of media and methods for reaching important audiences;
  • assistance with budgeting and prioritization;
  • generation of marketing campaigns;
  • and pinpointing metrics for measuring success and continuous improvement.


Black Cub brings to your project all the resources  needed to execute your omni-channel marketing communications program.

  • Graphic Design  — letterhead systems, packaging, signage, collateral materials, print or broadcast advertising, trade show and event support, and much more.
  • Web & Digital Creative — websites, e-commerce sites, apps, animation, and social media, slide-decks, just to name a few
  • Video & Film — Including but not limited corporate videos, product/service videos, educational videos (including ‘explainers’), executive interviews, customer testimonials, event videos, commercials, and more.

Who We Work With

Non Profits

Your mission is important to you and so it is important to us. We understand the importance of relating the impact of your mission to your audience and funders. We will be sure to craft a plan that will move your mission forward and bring your key contributors along with you


Being a trusted and well developed association is important to bring in members who have full faith in your abilities and also see themselves in you. As an association you represent the people that rely on the services that you provide. We will help to craft a plan and build content to strengthen your community and push your mission.


As a creative agency we provide a well curated plan and the content to push your mission forward. We love partnering with distribution companies to help our clients reach and track their goals. If you do this, hit us up!