The challenge

First 5 LA brings parents, community members, and diverse partners together to help create lasting solutions. They also advocate for investments in proven early childhood systems and support for California’s youngest children. During the weekend of one of their conferences, we were tasked with creating three videos that were targeted to three different audiences. These audiences were the general community, community partners, and funders.

The challenge

We spent the weekend at their event conducting on-site interviews from different executives, volunteers, and employees. We also had a team filming the event and its different breakout sessions throughout the weekend.


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