#Behind the Woman
Behind the Woman
The challenge
Dr. Juhanna Rogers was looking to create a brand and a space that would allow successful women to be able to share their trials, tribulations and accomplishments to inspire other women to success.
The client asked us to create content that could divulge into
space and create an audience of a multitude of powerful women.
What we did
We wanted to build a trusted brand that would resonate with a mixture of cultures, ethnicities, socioeconomic
statuses, and ages. We started off working on the brand, building based off of the logo; a color scheme, a persona,
and a position statement.
We built a foundation for their brand to exist. For people to easily begin to gain information and trust through a
website design and development.
We created content that would showcase the personality of the Salt City Market, feeling comfortable and adventurous, energetic and light hearted all at the same time. We positioned Salt City Market as being an Explorer as
it’s Brand Archetype: finding fulfillment through discovery and pushing the boundaries
deliverables
Brand Development
Logo Creation
Video Production
Website Development
Brand Collateral
The results
For Behind the Woman
Facebook: 3K organic View; 1000 followers; 20,000+ people reached
SOCIAL MEDIA NUBMERS
20,000+
People Reached
3K
Organic Reach
