#Salt City Market

salt city Market

The challenge

Salt City Market was a new organization founded and created by the Allyn Foundation. The Allyn Foundation funded an organization called SYRUP in Syracuse New York who was tasked with helping revitalize communities by bringing opportunities. One of the first a was “The Salt City Market”, a Food Hall in Downtown Syracuse that would host different vendors from communities all around the
Syracuse area.

They were looking for a short term and a longer term media strategy to get vendors to apply to be apart of the audition process as a short term goal and build awareness/ a community of people invested in the early activities of
the Salt City Market.

What we did

We wanted to build a trusted brand that would resonate with a mixture of cultures, ethnicities, socioeconomic
statuses, and ages. We started off working on the brand, building based off of the logo; a color scheme, a persona, and a position statement.


We built a foundation for their brand to exist. For people to easily begin to gain information and trust through a website design and development.


We created content that would showcase the personality of the Salt City Market, feeling comfortable and adventurous, energetic and light hearted all at the same time. We positioned Salt City Market as being an Explorer as
it’s Brand Archetype: finding fulfillment through discovery and pushing the boundaries

WEBSITE

DESIGN

WE USED THESE COLORS TO CREATE FUN VIBRANT BRAND THAT WOULD CATCH YOUR EYES

SOCIAL MEDIA NUBMERS

699,131

Impressions

92%

Organic Reach

96,405

Follow Change

THE CHALLENGE​

In order to truly revitalize the community, we want to bring as much awareness as possible, not necessarily to grow
the brand of the Salt City Market, but to grow the awareness of the people who were apart of it.

Once we grasped the attention of vendors we began to market them to the Syracuse Community. Events were held to introduce them and their foods to the community and we captured the essence of these vendors in order to market and remarket them to the community.

The results

We grew the Social media page and Facebook page substantially, creating a community excited about The Salt City Market.

We have built a community of entrepreneurs who are excited about the opportunity to work in the market and
own a restaurant without the total hardships of owning a restaurant.

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